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March 2, 2016
One of the common questions
resellers ask is about franchising. They want the whole package, not just the
products. They want to have the Papemelroti name on their shop.
Sometimes we come across
reports of a "Papemelroti Bataan" and they send us pictures of a store with huge
signage copying our trademark logo and typography. We also found out that
the store didn't even carry our products. This is definitely an unlawful
use of Papemelroti's name.
Not everyone is aware that
Papemelroti is a copyrighted brand and we are not allowing even our resellers to
use it in their shops and websites.
Due to the insistent demand
of the buyers to have the look and feel of Papemelroti, we researched,
discussed, met with franchise specialists, and basically did our homework in
checking out whether we feel it is a viable option for our present distributors.
We scrunched numbers and our
conclusion for now is that it is not the right time yet. Among other
factors we would need to expand our production capabilities, training system and
logistics operations. We know now that, in the best interest of our
distributors, we have a long way to go in term of franchising.
The Giant Business Leap
January 8, 2016
Building a business isn't
easy and everyone knows it. You need to be dedicated, hard-working and
One quality that Papemelroti
president Benny Alejandro always attributes to his wife and founder of the
business Socorro Alejandro is that she had "stick-to-it-tiveness" and he says
that this quality is a big part of why the business is what it is today.
Socorro had a dream and she
had it for a while before making the giant leap. She wasn't trained, nor
experienced but she wanted it to happen. With prayer and perseverance, the
business was born.
Businesses rise and fall
everyday but what made this business keep on keeping on until close to half a
century? Read on...
To continue to thrive, a business leader must make the right decisions - every
day. How could a simple housewife make it in the retail business with no
background in business? She based her decisions on the right principles.
She started small. Socorro wasn't a big spender. She was a smart
saver and she knew how to spot good deals. She didn't hire too many people
or spend on a fancy office when she began. She used her resources wisely.
She wanted to do the right thing. She knew that her business
practices would make or break her business. How she treated her employees,
serve customers, make quality items - all of these would have to be done with
love and care.
She learned from her mistakes. She was one to admit if she was not able
to make the right decision. She would listen to people's ideas on how to
do it better next time too!
She was innovative. She always allowed people to suggest new and better
ways to do things - even if this meant changing the ways she did them.
She involved talented people. She valued people and their
capabilities and was never short on praise for those who shone in their work.
She believed in miracles. She had strong faith in God and that He
would be guiding her in all the decisions she had to make.
There are more good traits that we have seen in Socorro but too many to mention.
Her example shows us that one's character has a lot to do with business success.
November 27, 2015
If you're like us, you want
to have a stress-free environment at work and despite all the challenges
managing a business entails, there are several ways you can keep the peace.
Doing these steps will ensure
that you can have a healthier, more relaxed work environment. The more of
these factors you have, the better.
Get a headstart by
starting work early. Avoid traffic stress and be in a good mood!
Sometimes we need to be
reminded to actually take a break. Regular breaks increase
productivity so ... take it. During a break, get away from the
computer and rest your eyes. Turn off the lights and also the volume,
to just unwind.
Have regular (but not
necessarily often) team meetings to check how people are going. If
you're the team lead, ask the right questions so you would have an accurate
feel of where everyone is. Some may be at their wit's end and would
need encouragement. Others may need more tips on how to do the work
If you can, create a
relaxing atmosphere around your work area. Put photos of your favorite
people or memories. Play soothing music if your co-workers are
Some companies employ
furry friends to keep stress levels down. Kitties and pups may be seen
as a nuisance but studies prove that they help make the work more fun and
Keep the peace between
co-workers. Having grudges in the workplace sabotage productivity.
Learn how to say no.
If you're over-committed, the customers will suffer. Know your limits
and ask for help.
For more tips, get the
"Refresh Wall Calendar" that has proven ways to calm down in 10 minutes
October 27, 2015
Papemelroti was granted the
SM Green Retail Award, a prestigious award during the last SM Partners Summit.
The award recognizes companies who have taken the lead in implementing business
practices that are sustainable and ecologically sound. We believe that
during times like these when we experience the El Niņo phenomenon, multiple
instances of flooding nationwide, extinction of different species due to habitat
destruction and such, each and every business must strive to have a very minimal
Pope Francis in his
encyclical on the environment said, "we need a conversation which includes
everyone, since the environmental challenge we are undergoing, and its human
roots, concern and affect us all."
Indeed it is a good time to
take stock of how our business promotes a healthy planet for the future
Do you still use plastic
bags in packaging your customers? Oftentimes we rely heavily on
plastic to keep our goods damage free. In cases where you cannot do
away with plastic or are still saving to use recyclable plastic materials,
make sure you accept returns so the plastic can be used again.
What do you do with used
paper? Paper can be recycled in numerous ways. These can be
shredded and used as packing materials. These can be used for writing on if
the other side is still blank. These can be given to
junk shops and recycling
centers to be exchanged for cash!
Ever thought of
installing solar panels on your rooftops? These are increasingly
easier to purchase and it will save you a lot of money too!
Do you use rechargeable
batteries for your appliances?
Do you share with
customers the importance of conservation through the choice of merchandise
you sell? For example, do you include products that have shells, ivory
and the like?
Do you participate in the
annual lights out Earth Hour event?
We're sure you're doing
this so this is just a reminder - do you save on water and electricity?
Do you segregate your
garbage? Do you properly dispose the garbage and recycle as much as
you possibly can?
When you have company
events, do you still use the releasing of balloons into the sky? These
are found to cause sea turtles and other marine creatures to get poisoned
because the balloon end up in the sea and look like jellyfish.
Does your company
participate in tree-planting events and other projects for positive change
in the environment?
Since you resell
Papemelroti products, you are doing the earth a lot of good! If you're
distributing paper products, these are 100% recycled paper! Most of
the white paper you see around are bleached, therefore harsh chemicals were
released into the environment during manufacturing. It goes without
saying that we save on trees every time we recycle paper and we help have
cleaner air when we have more trees! We also use recycled wood from
freight crates for our wooden products!
We are sure you can think of
more ways to make our world a much more cleaner, greener, safer and more
bountiful place to be in for now and for generations to come!
Shoplift-Proof Your Shop
October 1, 2015
What do you do when someone
is caught pilfering your merchandise? Shops do need to attend to this concern,
specially during the "BER" months. (Gangstas need gifts too!)
How you display your items matters a lot! If you put small items in tucked
away areas, it's already a clear invitation for thieves to pocket them.
Make sure you put expensive jewelry or watches inside glass cabinets as
these are usually the ones they go for.
To protect your wares,
why not install a CCTV? Here are some
sources of software that are totally free. Make sure to put a sign
that says something like "This area is under video surveillance."
Be very careful in
accusing customers of shoplifting. You must be 100% certain of this
because if you're wrong, the customer may be traumatized and would never
want to visit your shop again.
Train your personnel on
how to spot a thief. Here are some tips from Lightspeed:
- Don't think they all dress shabbily. Some of them look like celebrities
and fashionistas. Some of them are actually well-to-do but just do it for
- Be wary of people who avoid eye contact.
- Lurking in corners where they're not easily seen
- Wearing big, oversized coats and clothing
If ever you catch a thief, hand him over to the authorities so he can possible
make amends for his crime.
We do hope you have a very successful and blessed season, not just for your
business but for your families' celebration of Advent and Christmas! God
Prepping for Christmas on a Budget
September 1, 2015
September is when retailers
get ready for the biggest event of the year - Christmas! By this time, you
should have completed your Christmas stocks and already getting your concept up
Christmas is all about
celebrating the best in life - specially that our Lord Jesus coming to be with
us out of His great love for us! Our faith, our families, our friends
bring us home during this season. Consequently, these themes should also be
prevalent in your shop.
Customers also love the
special magic that stores bring to the season. Feeling the ambience
present while shopping is part of the whole experience.
How do we convey that warm
and welcoming feel to our customers? What if I'm on a budget during this season?
Here are some tips in
dressing up your shop (or site) in a cost-effective way:
Lights are an instant
brighter-upper. You can repair old ones by replacing the lights too! If your
shopfront is outside, you can save on electricity by getting some solar
lights. (we got some recently from HMR).
Christmas music makes a
big difference in bringing Christmas cheer. No melancholy tunes that
sometimes brings on the blues! Choose upbeat music that isn't too
Being eco-friendly means
big savings too! What materials do you have in hand? A good
example of this is that sometimes you find fiesta buntings decorated with
shiny punched out paper from a nearby factory. Get resourceful. Have a lot
of paper? Make origami. Scrap cloth? Make ribbons!
Whatever you have can be put to good use.
Dressing up a Christmas
website also is a great way to bring on the Christmas spirit! Put some
friendly graphics, falling snow, a countdown to the 25th, freebies,
discounts and promos! You can also use contests to entice people who
normally don't go to your site to check it out.
Flyers are great ways to
promote your merchandise and the timing is really important. You
present convenience to the neighbors because they don't have to deal with
traffic and parking just to shop.
Decor can cost a ton so
it's time to get creative and make your own holly, wreathe and Christmas
tree! There's a different appeal to handmade creations. It's a
labor of love! But make sure it's neatly and not shoddily done.
Some more decor ideas:
lace paper doilies, cut water bottles into shapes, paper figurines of the
holy family... the ideas are endless! See our
freebie page for ideas
Decorate your shop like
it's your own home! Add the warmth of greeting cards and children's
Display all (and we mean
all) of your Christmas merchandise. They are decoration in themself!
Products like the belen, nativity set, Christmas cards and prayer cards are
great as family gifts.
Lastly, excite your
buyers by putting sections of discounted items or good value products (ex.
P50 for all) so it's easier for them to shop. Have fun with it!
What Should I Sell to Students?
March 6, 2015
customers need help deciding what products to purchase, specially if they are
just starting. Since this is a service we gladly provide, we will share
our experience of almost 50 years in the retail industry.
We will be
featuring a product selection for different segments of society. We first
start with young people as they form the majority of the groups. In
particular we want to focus on the "barkadas" (friendship gang) of students that
flock to Papemelroti during their free time.
For students, we have found that paper
products are best - notebooks, stationery, gift wrappers, paper
packs, posters etc. They like the "Today's Advice" series
and often use it to find some wisdom for their day (so don't get
caught without this product!)
They also like
particular the Round Magnets) ,
The general rule with young people, as you might have guessed,
is that they don't have a lot of money to play around with so
they can only afford the products under Php100 / $2.85. It
also depends if you cater to a certain school nearby. You
would need to know what type of students go there to more
accurately gauge their product preferences.
Visit this page again next month! We will feature more
about catering to Teenagers!
What Should I Sell to Teenagers? Part 2
April 8, 2015
we are focusing on teenagers! Last month we looked at the general
preferences of the wide range of school-goers (elementary and up) so this time
we mean to talk about those in their teens in particular.
are obviously on the lookout for the most fashionable trends out there.
They want something that looks fresh and unique. They don't particularly
like the antique look though they would consider getting it for their older
absolutely love paper products!
etc. are always on their list of must check out products.
paper product list here
Button pins and
always attractive to them, probably because of their price range and
versatility. It's good to take note of the schools around your area and
order specifically for them.
are also interested in the
The boxes are also good for them and
shoeboxes are sometimes required in schools.
Teens have a
limited budget so your items should have a purpose for them. They would
and other things they can put in their room.
can have a frivolous side so get them the latest styles of the
What Should I
Sell to Young Women Professionals? Part 3
May 1, 2015
A lot of the
messages we receive from customers start out like this "Dear Papemelroti, I've
gone to your shops way back since I was in elementary school. Now that I'm
already working, I still love visiting your stores!"
surprise then that the selection of products have grown along with our buyers!
A good number of our new product lines have been born out of their suggestions
professionals comprise a significant percentage of our clientele. They are
a selective group and in their own way, a trendsetter as well. Here are
some of their top pick items:
What Should I Sell to
Mature Women? Part 4
May 28, 2015
their 30s and up are very valuable to us, more so because many of them have been
with our business since they were teens. They've evolved into moms and
established career women and their standards are high.
a variety of lifestyle needs like some of them are stay at home housewives while
others work in the corporate world. Both love our
also more able to afford premium items like
(specially to homemakers).
have more events and milestones so they will need
giveaways and party tokens.
popular product line with them are the
as well as bags
also provide gifts for them (to be given to them by their loved ones) like
Glass Scrolls with World's Greatest
Mother and also occupation themes.
What Products are Best for Men?
July 1, 2015
buyers will find a whole range of unique products for men. You won't find
these just anywhere and they are handmade and homegrown too!
First off we
suggest the metal wall and desk items.
Magnet boards, inspirational words and perpetual calendars are also good buys.
We also have t-shirts in
Filipiniana themes that you can purchase.
Clocks are really popular items for men
too. The travel themed
deco posters are also available as clocks and are really appreciated by men.
For small items, get them the keychains in manly styles.
Wire and metal replicas of
kalesas and bicycles are quite in demand for men.
Award plaques and photo frames are
good for honoring special men. Tic
tac toe sets are also great gift ideas for men!
Shipping Do's and Don'ts
January 22, 2015
Corporation, (Tradename: Papemelroti) is now on it's 48th year! This
business has touched the lives of so many and has provided livelihood for a good
number of distributors across the globe!
We plan to
make everything better for you this 2015, our valued Resellers! We know
that a major chunk of the expenses you incur comes from the shipping costs.
In so doing, we want to help you make better decisions in the future shipments
you will be ordering.
in bulk. When purchasing for resale, it's best to buy a whole box
instead of a small package. Why? We would like to think that our
products will make a positive impact with your customers. Since our
items are usually small and inexpensive, they won't be noticeable if you
just buy a few pieces. Not to mention the cost of transporting a few
items and a big box - you save more on shipping more. You can also get
a significant reduction on your overhead costs if you purchase in bulk.
standard mail. Philpost Registered Mail is usually the go-to
service for the lowest rates but we suggest you only choose this option for
non-rush shipments. They are not able to deliver on a reliable rate.
Automated shipping. Unlike other companies that give only one or
two shipping options, we are not yet automated and need to calculate
shipping per customer. This may seem inconvenient but we assure you
it's the best way for now as we are still able to ensure flexible options
for you. You can choose whichever courier you prefer.
products for shipping. The farther you are from us, the higher
your shipping costs. We know that! In general, we suggest that you
pick products that will have a higher return but are lightweight and not
bulky. Go with our jewelry and our stationery which maintain their
popularity at our shops.
Returns and Damages. We will accept returns only if merchandise is
defective, and only with our prior authorization. Shortage/ damage claims
are to be made within 3 days of receiving the merchandise.
Christmas Decoration Tips
October 28, 2014
into the busiest AND most magical time of the year. Christmas is the best
time for retailers to showcase their wares and serve people their all-time
urgent season's need for gifts.
How do you
display your items to maximize their impact? Over the years we've
discovered some ways were more effective than others. Here are some tips.
the Firing Range and Grocery Lineup - You've seen this before.
Products all standing in a row as if they were soldiers or worse yet,
targets! Grocery shelves illustrate this even better.
Papemelroti items do not look well displayed this way. Each of the
figurines have a certain style and are individually handcrafted with care so
it does not look appealing to have the same exact product all lined up in
large quantities. It is much better if you put them in coordinated
groups. These are products that look well together and have a similar
Variety works well - People like to imagine the products in their homes
and how it would look there. They would remember the feelings your
display evokes and would aspire to have this same feelings right in the
comfort of their rooms. Check your display. Does it look like
the products could be put together and it all kind of "belongs"? Or
does it look monotonous. Check if you have a mix of materials.
You don't have to have everything match in color but they must have a
harmony to their look. Experiment and see what gives you that
pleasant, relaxed feeling.
Picture perfect - If you love taking pictures, you'll be familiar with
this principle. The products are also, in a way, "posing" for the
customers. They are best seen with varying heights as to add interest.
There are products that are taller in the back. Some are in the middle
section and the shortest ones in front. This will prevent large
sections of blank spaces and also the "firing range" effect with everything
standing at the same height.
Groupings - Organized eyes tend to put items equidistant from each other
but this strategy doesn't work well for Papemelroti products. You must
place them in "groups" of 3 or 4 as if they are having a group huddle.
They look cozier that way. Products also have a personality so don't
leave them "friendless" on the shelf. Place them near each other (so
they have someone to talk to!"
some "magic"! - You want them to say "wow" and "aaahhh" when they see
your shop. Try to deviate from the regular Christmas decor you buy at
the stores as you will surely have other shops that will look like you do!
Have a facade that gives that feeling of wonder and awe in your decorations.
it all about
- Christmas is all about Christ! We at Papemelroti love to remind
passersby of this as this is the reason for the season! We like to put
the mangers and nativity scenes in the most prominent places. Jesus
came to be our Emmanuel (God with us) and our Saviour! Let's share
this precious gift with everyone during this season!
these tips help you in preparing for the season. Let us know if you want
us to feature other tips here. For feedback, suggestions and comments, you
may write below or send us a message at:
Distributor Spotlight: Sorellaventures
February 10, 2015
In Zamboanga? Check out Sorella Ventures
at Shop Surplus, Pilar Street
fronting Penong's, Zamboanga City 7000
Telephone Numbers: 926-47-21 |
Cell No.: 0932-866-4864
Contact Person: Steph Hung
Products: Papemelroti Products available in your shop:
stationery, writing pads, notepads, posters, greeting cards,
notebooks, book of days, scrapbooks, wall decors, wired words,
drawer boxes, compartment boxes, desk organizers, assorted
storage boxes, coin banks, magnets, survivor kits, magnet
boards, paper trays, cellphone holder, note holder, file boxes,
wooden letters, kraft folders, vintage decors, kraft cuts,
zipper pouches, clipboards, pocket planners, wall calendar,
booklets, bookends, katcha bags, desk decors
Distributor Spotlight: Noteworthie
December 3, 2014
If you're based in Malaysia, Papemelroti
products are only a few clicks away.
online store and see how what the
customers are saying about the products.
They've got the latest wall calendars and
pocket planners available!
Thank you Noteworthie team for showcasing
Papemelroti products in an excellent way!
Here's what Noteworthie buyers have been
"I bought this for my sweetheart. He
totally love it. The idea of starting the
year, the month, the week and the day with
positive thoughts are really energizing. I
had been purchasing many other stuff as well
and so far I am really pleased with all the
products and the fast service as well. :) "
- Ummul N.
"The quotes are meaningful. They motivate
me, teach me and change me. I love it very
much." - Choong Y.
"i purchase this 2015 pocket calender
because it look cute in the website turns
out it really look cute, elegent and lovely
to give it as give to my friend and also my
self. I will definitely come to buy other
products." - Siti N.
Want to be featured here? Just send 2
pictures of your shop or website to us with
the latest updates on your business at
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